Most salad dressing is lukewarm. Blech. Sitting on the shelf for months, even years. Litehouse dressing, on the other hand, requires refrigeration. Cause it’s made from real ingredients that can spoil. Our goal was to get folks to change their behavior from shopping for dressing in the middle aisles to where the REAL fresh food is kept- in the produce section.

This 360º campaign was so wildly successful, Litehouse slashed their entire marketing budget to build several new factories to meet demand. Guess that’s what you’d call a lose/win?

Copywriter/CD: Jennie Moore

Art Director: Patrick Moore (no relation, super talented guy)