CHALLENGE: Most salad dressing is lukewarm (blech) and sits on the shelf for months, even years. But Litehouse dressing requires refrigeration since it’s made from real ingredients that can spoil. Like real food does.

SOLUTION: Get folks to change their behavior from shopping for dressing in the middle aisles, to shopping where the real fresh food is kept- in the produce section.

RESULTS: This 360º campaign was so wildly successful, Litehouse reallocated their entire marketing budget toward building several new factories to meet demand. Guess that’s what you’d call a win/lose?

Copywriter/CD: Jennie Moore

Art Director: Patrick Moore (no relation, super talented guy.)