Unlike shelf-stable salad dressing, Litehouse dressing requires refrigeration. Our goal was to get folks to change their behavior from shopping for dressing in the middle aisles to where the REAL fresh food is kept- in the produce section.

This 360º campaign was so wildly successful, Litehouse slashed their marketing budget in order to build several new factories to meet demand.

Guess that’s what you’d call a lose/win?

Copywriter/CD: Jennie Moore

Art Director: Patrick Moore (no relation, super talented guy)