MAKE-A-WISH, Alaska and Washington

I’ve been lucky enough to help create the Make-A-Wish Gala theme and invitations since 2006, and since 2012 it’s been a pro-bono project I share with my husband. Not only is it an incredible cause, our theme and invitations have become an eagerly-anticipated part of each year’s event, and have helped the chapter raise on average 20% more year over year since we began.

Bonus:  We get to dress up all fancy and see our work on everything from bid numbers to ice sculptures at the event. So fun!

Agency: Moore and More

CD/CW: Jennie Moore

CD/Designer: Dave Moore

2013 - Mission Incredible

COPY: We all dream of being something we're not.

Of breaking away from our everyday lot.

To fly though we can't walk. To discover a cure. To capture the villain. To go on world tour.

Now is your chance to change your position.

Just follow the prompts for your TOP SECRET MISSION.

If you choose to accept it- we hope that you do. The joy you're creating could not be more true.

2014 - Heroes Among Us

COPY: They go forth with courage, inspiring us all.

Proving that heroes can be big or small.

Their character moves us. Their actions do, too.

There are heroes among us. And that includes you.

Illustrator: Tim Gabor

2015 - Happiness Found

COPY: It hides inside boxes, it sneaks into puddles. It follows the fireflies around through the night.

But when covered by worry, no one can enjoy it. So we make it our task to bring it into the light.

A day in their honor, the thrill and the laughter.

A memory they'll draw from to heal and rebound.

This is the purpose of what we all aim for.

The beautiful power of Happiness Found.

Illustrator: Arial Tobin Smith