PAPA MURPHY'S PIzzA

Papa Murphy’s pizzas are unique. You bake them at home, they're made from actual, fresh ingredients, and instead of targeting frat boys with hot dog stuffed crusts, Papa Murphy’s focused on moms. So we worked with acclaimed food director David Gelb (creator of Chef’s Table) to capture the quality of the pizza through beautiful food shooting, and presented it in situations that solve real problems for moms. Like the first spot below for the Jack O' Lantern Pizza, inspired by my daughter's real-life meltdown. The first year it aired, PM had their single biggest sales day in history, and the spot got a mention in the WSJ, and a nice front-page feature in AdAge here.

Agency: WONGDOODY

CD/CW: Jennie Moore

Art Directors: Adam Deer, Mishy Cass.